Unassociated Document
[Maiden Letterhead]





August 12, 2010


Via EDGAR and Facsimile (202) 772-9198
Mr. Jim B. Rosenberg
Senior Assistant Chief Accountant
Division of Corporation Finance
United States Securities and Exchange Commission
Washington, D.C. 20549

 
Re:
Maiden Holdings, Ltd.
   
Form 10-K for the Fiscal Year Ended December 31, 2009
   
Filed March 16, 2010
   
Schedule 14A
 
 
Filed April 6, 2010
 
 
File No. 001-34042

Dear Mr. Rosenberg:

We are in receipt of your letter dated July 20, 2010 (the “Comment Letter”), setting forth comments of the Division of Corporation Finance (the “Staff”) regarding the Annual Report on Form 10-K for the fiscal year ended December 31, 2009 and the Proxy Statement on Schedule 14A filed April 6, 2010 for Maiden Holdings, Ltd. (the “Company”).

We have carefully considered the Staff’s comments and set forth our responses below.  For the convenience of the Staff, each numbered paragraph response herein corresponds to the same numbered paragraph in the Comment Letter.

Form 10-K for the Fiscal Year Ended December 31, 2009

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
Critical Accounting Policies and Estimates
 
Fair Value of Financial Instruments, page 65

1.
Your disclosure states that you use third party pricing services to price a significant portion of your securities.  Please revise your disclosure to clarify the following:

 
a)
Whether you adjusted the quotes and prices obtained from the brokers and pricing services during the periods presented;
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 2
 
 
 
b)
Indicate the number of quotes or prices you generally obtained per instrument, and if you obtained multiple quotes or prices, how you determined the ultimate value used in your financial statements; and
 
c)
The extent to which third parties are gathering observable market information as opposed to using unobservable inputs and/or proprietary models in making valuation judgments and determinations.
 
d)
Whether the broker quotes are binding or non-binding; and
 
e)
The procedures you performed to validate the prices you obtained to ensure the fair value determination is consistent with ASC 820, Fair Value Measurements and Disclosures, and to ensure that you properly classified your assets and liabilities in the fair value hierarchy.

In response to the Staff’s comment, the Company proposes a disclosure similar to the following for all future filings (which disclosure was included in our Quarterly Report on Form 10-Q filed on August 10, 2010):
 
“For investments that have quoted market prices in active markets, the Company uses the quoted market prices as fair value and includes these prices in the amounts disclosed in the Level 1 hierarchy. To date, we have only included U.S. government fixed maturity instruments as level 1.  The Company receives the quoted market prices from a third party, nationally recognized pricing service (“Pricing Service”). When quoted market prices are unavailable, the Company utilizes the Pricing Service to determine an estimate of fair value. The fair value estimates are included in the Level 2 hierarchy. The Pricing Service utilizes evaluated pricing models that vary by asset class and incorporate available trade, bid and other market information and for structured securities, cash flow and, when available, loan performance data. The Pricing Service’s evaluated pricing applications apply available information as applicable through processes such as benchmark curves, benchmarking of like securities, sector groupings and matrix pricing, to prepare evaluations. In addition, the Pricing Service uses model processes, such as the Option Adjusted Spread model, to assess interest rate impact and develop prepayment scenarios. The market inputs that the Pricing Service normally seeks for evaluations of securities, listed in approximate order of priority, include: benchmark yields, reported trades, broker/dealer quotes, issuer spreads, two-sided markets, benchmark securities, bids, offers and reference data including market research publications.
 
The Company typically utilizes the fair values received from the Pricing Service. If quoted market prices and an estimate from the Pricing Service are unavailable, the Company produces an estimate of fair value based on dealer quotations for recent activity in positions with the same or similar characteristics to that being valued or through consensus pricing of a pricing service. Depending on the level of observable inputs, the Company will then determine if the estimate is Level 2 or Level 3 hierarchy. Approximately 98% of the Company’s fixed maturity investments are categorized as Level 2 within the fair value hierarchy.  At December 31, 2009, we have not adjusted any pricing provided by the Pricing Services.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 3
 
 
The Company will challenge any prices for its investments which are not considered to represent fair value. If a fair value is challenged, the Company will typically obtain a non-binding quote from a broker-dealer; multiple quotations are not typically sought. As of December 31, 2009, only one security valued using the market approach at approximately $7.9 million, or less than 0.5% of Level 2 fixed maturities, was priced using a quotation from a broker as opposed to the Pricing Service.  At December 31, 2009, we have not adjusted any pricing provided by broker-dealers based on the review performed by our investment managers.
 
To validate prices, the Company compares the fair value estimates to its knowledge of the current market and will investigate prices that it considers not to be representative of fair value. In addition, our process to validate the market prices obtained from the Pricing Service includes, but is not limited to, periodic evaluation of model pricing methodologies and analytical reviews of certain prices. We also periodically perform testing of the market to determine trading activity, or lack of trading activity, as well as evaluating the variability of market prices. Securities sold during the quarter are also “back-tested” (i.e., the sales prices are compared to the previous month end reported market price to determine the reasonableness of the reported market price). There were no material differences between the prices from the Pricing Service and the prices obtained from our validation procedures as of December 31, 2009.


2.
Please revise your disclosures, here and throughout the filing, to include a discussion of the amounts of securities in your investment portfolio that are guaranteed by third parties along with the credit rating with and without the guarantee.  Also disclosure any significant concentration in a guarantor, both direct exposure (i.e. investments in a guarantor) and indirect exposure (i.e. investments guaranteed by a guarantor).  Please avoid references to weighted average ratings.

In response to the Staff’s comment, the Company proposes a disclosure similar to the following for all future filings (which disclosure was included in our Quarterly Report on Form 10-Q filed on August 10, 2010):

“At December 31, 2009 and December 31, 2008, the Company has no fixed income investments that are guaranteed by third parties. We do not have any direct exposure to third party guarantors as of December 31, 2009 or December 31, 2008.

Form 10-Q For the Quarterly Period Ended March 31, 2010

Item 1. Financial Statements

4. Fair Value of Financial Instruments, page 11

3.
Please revise your disclosures for assets and liabilities classified as Level 2 and Level 3 to quantify the inputs used in determining the fair value of each class of assets or liabilities as required by ASC 820-10-50-2e as amended by ASU 2010-06.  Please refer to ASC 820-10-55-22A for examples of the inputs to be disclosed.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 4

 
In response to the Staff’s comment, the Company proposes a disclosure similar to the following for all future filings to be inserted on the bottom of page 11 (which disclosure was included in our Quarterly Report on Form 10-Q filed on August 10, 2010):

 
“The following describes the valuation techniques used by the Company to determine the fair value of financial instruments held as of March 31, 2010.
 
                 U.S. government and U.S. government agencies: Comprised primarily of bonds issued by the U.S. Treasury, the Federal Home Loan Bank, the Federal Home Loan Mortgage Corporation and the Federal National Mortgage Association. The fair values of the Company’s U.S. government securities are based on quoted market prices in active markets and are included in the Level 1 fair value hierarchy. The Company believes the market for U.S. Treasury securities is an actively traded market given the high level of daily trading volume. The fair values of U.S. government agency securities are generally priced by pricing services. The pricing services may use current market trades for securities with similar quality, maturity and coupon. If no such trades are available, the pricing service typically uses analytical models which may incorporate option adjusted spreads, daily interest rate data and market/sector news. The Company generally classifies the fair values of U.S. government agencies securities in Level 2.
 
Corporate debt: Corporate debt securities consist primarily of investment-grade debt of a wide variety of corporate issuers and industries. These securities are generally priced by pricing services. The pricing services typically use discounted cash flow models that incorporate benchmark curves for treasury, swap and high issuance credits. Credit spreads are developed from current market observations for like or similar securities. Where pricing is unavailable from pricing services, we obtain non-binding quotes from broker-dealers. The Company generally classifies the fair values of its corporate securities in Level 2.
 
Municipals: Municipal securities comprises bonds issued by U.S. domiciled state and municipality entities. The fair value of these securities are generally priced by pricing services. The pricing services typically use spreads obtained from broker-dealers, trade prices and the new issue market. As the significant inputs used to price the municipals are observable market inputs, municipals are classified within Level 2.

Other investments: The fair values of the hedge funds are based on the net asset value of the funds as reported by the fund manager, and as such, the fair values of those hedge funds are included in the Level 3 fair value hierarchy.”


 
Schedule 14A

 
General

4.
We note that you have not included any disclosure in response to Item 402(s) of Regulation S-K.  Please advise us of the basis for your conclusion that disclosure is not necessary and describe the process you undertook to reach that conclusion.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 5

 
In response to the Staff’s comment, the Company has only been operating for three years and for less than two years as a company combined with the operations of the former GMAC RE.  As a result, as the Company matures and increases in size and complexity, the Compensation Committee would expect that the factors considered and analyses undertaken with respect to compensation-related risk issues would evolve appropriately.

The Compensation Committee considered all the components of our compensation program in determining that the Company’s compensation policies and practices are not reasonably likely to have a material adverse effect on the Company.  We have a compensation structure which includes cash compensation, bonuses and equity awards. As described in the Compensation Discussion and Analysis section on pages 15-20 of Schedule 14A and in response to question #5 below, the Company delivers executive compensation primarily through a combination of annual base salary, annual cash incentive payments and long-term equity incentives in the form of stock options granted via the Company’s 2007 Share Incentive Plan (as amended).  In reaching the conclusion that such policies and practices are not reasonably likely to have a material adverse effect on the Company, the Compensation Committee considered the following factors:

•           the Company's compensation policies and practices are uniform across each of its business units and geographic regions;

•           all of the equity awards granted to employees under the Company's equity-based plan are subject to multi-year time vesting, which requires an employee to commit to a longer time horizon for such awards to be valuable and focus on the long term value of the business; and

•           the Company's annual compensation review and performance evaluation process does not focus entirely on the Company's financial results but considers other qualitative factors that do not encourage excessive risk taking, including, but not limited to, leadership, technical skills, operational effectiveness and effective risk management.

Compensation Discussion and Analysis, page 15

5.
We note that bonuses and options awards were apparently based upon the Compensation Committee’s consideration of each executive’s personal contribution to the company’s profits during the fiscal year.  The Compensation Discussion and Analysis does not disclose how the Compensation Committee determined each executive officer’s contribution to your profits or how the bonuses and option awards were allocated.  Please amend your Form 10-K to disclose the following:

 
A more detailed specific description and quantification of the contribution to profits for each named executive officer; and
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 6
 
 
 
A discussion of how the level of contribution to profits or other goals or objectives affected the actual bonus and stock awards granted.

To the extent that these criteria are quantifiable, you should provide quantitative disclosure.

In response to the Staff’s comment, the Company stands by its statement in the Proxy that our bonus policy awards each named executive officer for his or her individual contribution to our profits.  To further illustrate this concept in response to the Staff’s comment, the Company proposes the following disclosure to wholly replace the section on pages 15-17 entitled “Executive Compensation.”  This disclosure was prepared through consultation with the chairman of the Company’s Compensation Committee:

Executive Compensation

We believe that the Company’s compensation packages provide a reasonable arrangement of pay elements that align executive incentives with the creation of shareholder value, and bonuses and stock option awards that are dependent on, and strictly tied to, the Company’s performance and only paid upon the achievement of business goals and key business metrics.  Our executive compensation policy includes the following fixed and variable elements:

Fixed Compensation

Salary.  The base salaries provided to our named executive officers are designed to deliver an annual salary at a level consistent with individual experience, skills and contributions to the Company, and is consistent with levels paid by direct and indirect competitors in the reinsurance marketplace.  The Compensation Committee generally establishes executive officer base salaries at base compensation levels consistent with benchmark compensation levels for executives with similar job responsibilities at our peer group companies (ACE Group, Argo Group, Caitlin, Inc., Everest Reinsurance, General Reinsurance Corporation, Munich Re-America, Odyssey Reinsurance, Partner Reinsurance Company of the US, Platinum Underwriters Reinsurance, Inc., QBE, Reinsurance Group of America, SCOR Reinsurance Company, Swiss Reinsurance, Transatlantic Holdings, White Mountains Re Services and XL Reinsurance).  The annual base salary of each of the named executive officers except for Mr. Haveron is set in each of their employment agreements and is reviewed on an annual basis. The Compensation Committee determines the CEO’s compensation after consultation with each director on the Board as well as the Company’s outside compensation consultant, and reviews the recommendations of the CEO concerning the compensation of the other named executive officers and makes determinations with respect thereto.  In March 2010, at the recommendation of the CEO, the Compensation Committee raised Ms. Schmitt’s salary from $550,000 to $566,500, Mr. Haveron’s salary from $300,000 to $350,000, and chose to maintain the base salary of Messrs. Raschbaum and Marshaleck at $1,000,000 and $600,000, respectively.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 7

 
Benefits. The Company seeks to provide benefit plans, such as health and welfare programs to provide life, 401(k), health and disability benefits to our employees, in line with applicable market conditions. These health and welfare plans help ensure that the Company has a productive and focused workforce through reliable and competitive health and other benefits. The named executive officers are eligible for the same benefit plans provided to all other employees.

The Company provides certain of our named executive officers with other benefits that the Company and the Compensation Committee believe are reasonable and consistent with its overall compensation program to better enable the Company to attract and retain key employees. These benefits are specified in our named executive officers’ employment agreements.  Many of these benefits relate to those executives, such as Messrs. Raschbaum and Marshaleck, who reside and/or work in Bermuda and are typical of such benefits provided to expatriates in Bermuda. Examples of these benefits for Bermuda-based expatriates include housing and housing gross up allowances.  These benefits are described under “Summary Compensation Table” and “Employment Agreements” below.

Variable Compensation

Summary of Bonus Determinations.  At the beginning of each year, our Compensation Committee sets an aggregate target bonus pool for all employees for the upcoming year, which constitutes the sum of the individual bonuses at target performance for each employee.  Individual bonus targets for named executive officers are set by the Compensation Committee and reflect both the judgments of the Compensation Committee and industry benchmarking.  For the balance of eligible employees, these targets are established by management using similar benchmarking along with management judgment.  The Compensation Committee also sets targets for each of the key company performance metrics that will guide its determination of what percentage of the aggregate target bonus pool it will fund at the end of the year, which ranges from 0% of 200% of the aggregate target depending upon results.  The Compensation Committee retains discretion to adjust the performance metrics at the end of the year based on developments in the industry and at the Company.  After the year is completed, the Compensation Committee determines the aggregate size of the company bonus pool for the preceding year based on the Company’s performance, and then determines the manner in which the pool will be divided among the named executive officers and other employees, based on the methodology described below, which includes discretion to recognize subjective elements of individual performance and contributions.

Our bonus policy awards each named executive officer (except for the chief executive officer whose bonus is determined as described below) for his or her individual contribution to our profits for the fiscal year via our annual incentive pool (“AIP”).  The AIP targets are determined by the Compensation Committee and reward the achievement of certain objective measurable company-wide performance metrics, which the Compensation Committee maintains discretion to adjust.  We believe that the policy of paying a bonus helps us attract qualified employees and provides an additional incentive for them to join a company with a limited track record.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 8

 
During 2009, each of the named executive officers in particular were instrumental in the integration of GMAC RE (acquired in November 2008) with and into the Company, as well as development and implementation of the business strategy and the establishment of an effective risk management framework for the combined Company.  In addition, the Company’s financial results in 2009 resulted in $61.06 million net income on gross premiums written of $1.05 billion in challenging market conditions, while substantially increasing in the Company’s book value per share from $8.70 to $9.62.  For these reasons, the Compensation Committee unanimously decided to award annual incentive grants to the named executive officers and all employees within the framework of the Company’s CEO annual incentive award and the AIP.

CEO annual incentive award.  The Compensation Committee determined that the CEO’s target bonus would be contingent on the achievement of objective and subjective standards weighted as follows:  65% of the annual incentive was based on the objective performance metrics established for the corporate AIP.  These performance metrics were achieved as described below.  The Compensation Committee determined that the Company’s performance supported the award of the full portion of the 65% of the CEO’s target bonus tied to objective standards.  The remaining 35% of the target bonus was based on a subjective standard via the Compensation Committee’s assessment of the CEO’s critical management and leadership accomplishments.  For 2009, the Committee considered the CEO’s effectiveness in developing and implementing:

 
1.
the Maiden business strategy;
 
2.
the integration of GMAC RE with and into the Company;
 
3.
an effective risk management framework for the Company;
 
4.
a Maiden leadership team; and
 
5.
working with the Board of Directors and the shareholders.

Based on the Committee’s review and discussion with the Company’s outside compensation consultant and internal parties (including the Chairman of the Board), the Committee unanimously agreed that the CEO’s performance supported the awarding of the remaining 35% of the CEO’s target bonus attributable to subjective factors.

To confirm its conclusions, the Committee requested and received a top level benchmarking analysis of CEO compensation from its outside compensation consultant, focusing in particular on other Bermuda reinsurance companies.  Such analysis concluded that Mr. Raschbaum’s compensation was within the range of cash compensation to similarly situated CEOs.  As a result of the foregoing, the Committee awarded Mr. Raschbaum an annual incentive award of 100% of his base salary, or $1,000,000.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 9

 
Annual incentive pool.  The AIP is designed to reward our employees, including our non-CEO named executive officers, based on achieving targets in the four performance areas:

 
targeted return on equity
 
achievement of combined ratio objectives
 
growth in written premium, and
 
controlling expenses.

All of our employees are eligible to earn annual incentive compensation.  Our annual incentive compensation is paid in February or March for the prior year’s performance, and approval by the Compensation Committee is required.  An aggregate bonus pool target is established each year, based on the sum of all of the individual employee target bonus amounts.  Employee targeted bonus amounts are determined by the employee’s position and benchmarked with other reinsurance companies’ positions based on information from various independent annual surveys and services.

The actual amount of the annual incentive pool is determined by the Compensation Committee and was based in fiscal 2009 on achieving the following performance metrics:  return on equity (40% of the annual incentive calculation), combined ratio target (30%), revenue growth (20%) and operating expense targets (10%).  The Compensation Committee maintains discretion to modify the performance metrics based on developments in the industry, in the market and the Company during the year.  At a performance level of 75% of the target performance metrics, 50% of the targeted annual incentive pool would be awarded.  For performance levels below the 75% performance level, no annual incentive compensation would be paid.  For performance levels at 150% and above target performance, the annual incentive bonus pool would be capped at 200% of the targeted annual incentive pool.

 Return on equity – Return on equity (or ROE) as a measure of performance is highly correlated to market value and ultimately the creation of shareholder value.  As a measurement, it is a proxy for the relationship between net income and the book value of the Company.  The Board in consultation with the CEO establishes annual bonus target levels that are consistent with the objective of ultimately achieving a medium term goal of 15% annual ROE.  Recognizing the impact on ROE from both the current low yield investment environment and the significant increase in the Company’s book value, the Board of Directors chose to modify the ROE metric when deciding to fund the 2009 AIP.

Combined ratio – Underwriting profit is a critical component of operating performance and the combined ratio reflects the margin by which insurance earned revenues exceed operating costs and reinsured losses.  The Company utilizes this metric to evaluate its underwriting effectiveness at a contract and aggregate portfolio basis.  This metric is also measured at the underwriting team level and ultimately impacts individual compensation.  For Maiden, the group’s target metric is a 96% or lower combined ratio.

Revenue growth rate – While the reinsurance sector is a mature market with pronounced underwriting cycles that reflect the competitive nature of the market, over time, Maiden management believes that its competitive advantages should enable the Company to grow at a level in excess of the broader industry growth trends.  While this metric is an important measure of the effectiveness of the Company’s business model and market acceptance, it receives a significantly lower weighting that ROE and combined ratio in recognition of the fact that in a cyclically mature market, competition in the reinsurance sector may at times reach a level where growth opportunities at acceptable margins are limited.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 10

 
Operating expense - Reflecting the mature market dynamics of the reinsurance sector, a critical element of Maiden’s business model is operating efficiency.  Maiden targets the maintenance of operating expense relativities (operating expenses measured against net earned premium) within the most efficient quartile among industry participants of operating efficiency on an annual basis.  It is believed that loss costs being equal, the relative operational efficiency of Maiden can further differentiate the Company in both profit margin and cost competitiveness.  The Board of Directors establishes this metric on an annual basis based on the business plan developed by management.

The targets for the 2009 fiscal year, adopted by the Compensation Committee in February 2009, were a 15% return on equity, 96% combined ratio, 10% revenue growth and an achievement of targeted operating expense levels of $48 million.  The following chart compares the target and the actual figures attained by the Company and the resulting aggregate employee bonus pool funded in fiscal 2009:

Business performance
2009
2009
2009 AIP Payout
Metric
Weight
Target
Actual
%
Return On Equity*
40%
15%
11.4%*
20.8%
Combined Ratio
30%
96%
96%
30%
Revenue Growth**
20%
10%
46%
40%
Operating Expenses
10%
$48 million
$48 million
10%
Total
     
100%
 
* The original, non-adjusted ROE calculation produced a total metric percentage of under 100%.  However, the Compensation Committee considered the sizable book value growth of the Company in 2009, as well as the unprecedented low yields on the assets deployed and the trust preferred securities adjustment as negatively affecting the ROE calculation.  As a result, the Compensation Committee adjusted the ROE calculation to be based on average equity adjusted for the trust preferred securities equity increase of $45 million, which results in an adjusted ROE percentage to produce a total metric percentage of over 100%.
** Revenue growth calculation based on calculating                                                                                                            2009 total premium minus (2008 total premium/2008 total premium) = 46%

The aggregate bonus pool maximum target established for the 2009 fiscal year was $5.8 million, which was fully accrued for in the Company’s fiscal 2009 financial statements.  For employees other than the named executive officers, executive management has discretion to determine the actual incentive compensation paid, which can range from 0% to 200% of the employees’ targeted annual incentive compensation based on the employees’ individual performance for the year.  The total annual incentive compensation paid cannot exceed the aggregate pool approved by the Compensation Committee.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 11

 
The Compensation Committee determines the actual annual incentive compensation for the named executive officers based on the performance metrics used to determine the annual incentive compensation pool and their individual contribution to achieving the performance metrics.  The Committee relied upon the benchmarking survey from our outside compensation consultant, as well as the recommendations from the entire Board of Directors and the chief executive officer, when determining and approving the targeted annual incentive grants of the non-CEO named executive officers.  Such targeted annual incentive grants are a percentage of base salary.  The Compensation Committee considered the following specific factors when considering the annual incentive awards to the non-CEO named executive officers:

 
benchmarking of similarly situated officers in the peer group described above;
 
strategic support of business objectives, such as the GMAC RE integration;
 
building the Sarbanes-Oxley and GAAP compliance activities;
 
maintaining active client interaction and support;
 
progress in expanding the underwriting portfolio and maintaining strong underwriting performance;
 
accelerating the transition of clients from the GMAC RE platform to Maiden Re, and re-underwriting the Maiden Specialty business by successfully reducing catastrophe aggregates;
 
efforts to strengthen the Company’s finance and accounting capabilities, procedures and processes;
 
leading the enterprise risk management effort and Sarbanes-Oxley certification; and
 
significant progress in SEC reporting.
 
Based on the foregoing and the CEO’s overall assessment of their performance, (1) Mr. Marshaleck, who was targeted to receive 100% of his base compensation, was granted an annual incentive grant of 100%, of his base compensation, or $600,000; (2) Ms. Schmitt, who was targeted to receive 75% of her base compensation, was granted an annual incentive grant of 78.75% of her base compensation, or $433,175; and (3) Mr. Haveron, who was targeted to receive 55% of his base compensation, was granted a prorated, annual incentive grant of 67% of his base compensation, or $50,000 (Mr. Haveron joined the Company in September 2009).

In March 2010, based on the aforementioned accomplishments of the Company in 2009 and the other factors described above, the Compensation Committee authorized the funding of the annual incentive compensation pool for 2009 at 100% for all employees.  Further in March 2010, the Compensation Committee unanimously approved the metrics for the 2010 AIP, which are the same as 2009 with one exception: the ROE target was altered to 12.5%, which is consistent with other similarly situated reinsurance companies, as well as for the reasons stated above (i.e. changes in the operating environment, the current investment yield environment and maintaining a conservative investment portfolio).
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 12

 
Long-Term Incentive Program.  We believe that the use of common shares and share-based awards offers the best approach to achieving our compensation goals as equity ownership ties a considerable portion of a named executive officer’s compensation to the performance of our common shares. We intend to increase our emphasis on long-term variable compensation at the senior executive levels because of our desire to reward effective long-term management decision making and provide the named executive officers with a future interest in the Company. While we intend to in the future, we have not as of yet adopted share ownership guidelines for our named executive officers.  We have adopted the amended 2007 Share Incentive Plan, as described in this Proxy Statement, which provides the principal method for our named executive officers to acquire equity interests in the Company.

2007 Share Incentive Plan.  We believe stock options align employee incentives with shareholders because options have value only if the share price increases over time.  The Plan is intended to award our employees and named executive officers with proprietary interests in the Company and to provide an additional incentive to promote our success and to remain in our service. The Plan authorizes us to grant incentive stock options, non-qualified stock options and restricted share awards to our employees, officers, directors and consultants. Our Compensation Committee oversees the administration of the Plan. 10,000,000 or our common shares are reserved for issuance under the Plan, of which no more than 2,500,000 (25% of the total number of share currently authorized for issuance under the Plan) may be used for restricted share awards. The Compensation Committee may in the future elect to make grants of restricted shares to our named executive officers but has not done so at this time.  As of August 1, 2010, we have granted stock options to purchase 2,563,848 shares in the aggregate to our senior executives, non-employee directors, employees and other persons.  The Compensation Committee awards stock options based on its evaluation of an individual’s contribution to the Company’s overall success.

As for the named executive officers, Mr. Raschbaum as required by his employment agreement was granted 333,334 options in November 2008 and 333,333 options in November 2009. Mr. Marshaleck was granted 25,000 options in November 2008, 75,000 options in February 2009, and 50,000 options in March 2010. Ms. Schmitt was granted 25,000 options in November 2008, 75,000 options in February 2009, and 50,000 options in March 2010. Mr. Haveron was granted 40,000 options in March 2010.  The stock options granted to Mr. Marshaleck, Ms. Schmitt and Mr. Haveron, along with the rest of the employees, are at the complete discretion of the Compensation Committee.  Until we create a formal long term incentive plan, the only form of long term compensation presently awarded to the named executive officers are via stock options and are well within the benchmarked long term awards granted to similarly situated executives.
 

Jim B. Rosenberg
Division of Corporation Finance
August 12, 2010
Page 13

 
Retirement Plan.  We do not provide either a qualified or non-qualified pension plan for our named executive officers. However, it is intended that all of our employees will be eligible to participate in pension plans which have been or will be established on their behalf.

Change in Control and Severance Arrangements.  We do not maintain change in control agreements with any of our named executive officers. We do not provide any other severance benefits, other than as may be provided from time to time in an executive’s employment agreement. Currently, none of the employment agreements with our named executive officers provide for a change in control or severance payments.


In connection with our response to your Comment Letter, the Company hereby acknowledges that:

 
·
the Company is responsible for the adequacy and accuracy of the disclosure in the filing;
 
·
Staff comments or changes to the disclosure in response to Staff comments do not foreclose the Commission from taking any action with respect to the filing; and
 
·
the Company may not assert Staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.
 
The Company further understands that the Division of Enforcement has access to all information provided to the Staff in the Staff’s review of our filings or in response to the Staff’s comments on our filings.

The Company trusts that you will find the foregoing to be responsive to the Staff’s comments.  Please contact the Company’s General Counsel Lawrence F. Metz at (856) 359-2586 if you require any further information.

Sincerely,

/s/ Arturo M. Raschbaum
Arturo M. Raschbaum
President and Chief Executive Officer


cc: 
John M. Marshaleck (Chief Financial Officer)
 
Patrick J. Haveron (Executive Vice President)
Lawrence F. Metz, Esq. (SVP, General Counsel and Secretary)
William C. Hicks, Esq. (Edwards Angell Palmer & Dodge LLP)